As a financial advisor, having a website is just the beginning of building your online presence. To fully maximize its potential, you need to create a blog section and regularly publish quality content that can help establish you as a thought leader in your field and attract potential clients.
However, it’s not enough to just write and publish content. You also need to implement effective content marketing strategies that can boost your website’s rankings on search engines and support your marketing and sales goals.
Here are four tips on how financial advisors can improve their content marketing efforts:
1. Conduct Keyword Research
Keyword research is a crucial step in creating an effective content marketing plan. By identifying relevant keywords related to your services and target audience, you can determine the topics to focus on and ensure that your content appears in search engine results pages (SERPs).
There are many tools available to assist with keyword research, such as Moz Keyword Explorer, Ahrefs, and SEMrush. However, it’s best to work with an expert who can guide you on the best keywords to target and avoid extremely competitive ones.
2. Publish Long-Form Articles
Long-form articles with a high word count (2,000 to 4,000 words) tend to perform better in search rankings than shorter ones. To leverage this, you can create hub-and-spoke models, where you write a few long-form articles on your site and supplement them with shorter blog posts that link back to the main article.
In addition to improving your website’s SEO, long-form articles can also be used in your sales process to provide value to existing customers.
3. Diversify Your Content Creation
While long-form articles are an essential component of your content marketing strategy, it’s important to diversify your content creation efforts. This can include shorter blog posts, off-site articles, and press releases.
You can also curate content by discussing financial news articles and linking to the original source without plagiarizing. Video blogs are another easy way to create content, where you can hire a videographer to film short videos in your office and transcribe them for blog posts.
4. Guest Blogging
Guest blogging is an effective way to expand your online reach and establish yourself as a thought leader in your industry. Find content sites in your industry and city and pitch an article that aligns with their audience. Once approved, include a link to one of your long-form articles within the piece.
By implementing these four content marketing strategies, financial advisors can boost their online presence, attract potential clients, and establish themselves as experts in their field. If you have any questions or need help with your content marketing efforts, our team at Bull Tech is here to assist you.
